What is Marketing
Marketing helps to define possibilities and challenges, create, improve, and evaluate actions, track performance, and better comprehend the process as a whole. By providing the marketer with information, marketing research develops a link with consumers, customers, and the general public. The data needed to solve these issues are identified, the information gathering strategy is planned, the data collection process is coordinated and carried out, the findings are examined, and the conclusions and their implications are communicated.